Our editor-in-chief, Penelope Jackson, writes:

I love working acquisitions, but I notice common issues with the submissions I receive. So below are a few tips on how to approach a publisher (such as us) with your brilliant idea. These ideas are pretty basic, and if you have not already considered each of these items on your own, then you are almost certainly not ready to pitch just yet.

1. Know your target audience.  Imagine who you want to read your book, and think of some ways you will be able to speak to this demographic—both in your writing and through marketing channels. Be well versed in books people in that demographic have likely already read that are similar to your project, and know inside and out how your book is different (see also: item 3). Show the publisher that you understand who must read your book. [Read more…] about From the editor’s desk: Pitching to Publishers